Our Digital Marketing Analytics program focuses on the core skills needed to confidently navigate an ever-changing digital landscape. Not only will you learn about social networking among other core marketing strategies, we teach various python methodologies designed to analyze various markets and pinpoint and make more informed marketing decisions. Students will earn their Microsoft Python Developer and Certified Digital Marketer certifications.
Certifications Included:
1. Certified Microsoft Python Developer 2. Certified Digital Marketer
Learn to Code While
Learning Key Marketing
Strategies
Listen to Rudy’s story as he shares is journey of becoming one of Houston’s top analysts. Our marketing program isn’t designed to just teach you just marketing, We equip you with the life and career skills designed for you to implement into any basis or to kick off your startup the right way. Our amazing students and staff come from a variety of backgrounds that include economics, computer science, and mathematics. Not only will you learn to code, you’ll be immersed in an environment of creative thinkers and doers like yourself.
Curriculum
Month 1-2
Introduction to Marketing Design/Strategy
Examine the process of creating a marketing strategy that works in the ever-changing digital age. Compare digital marketing objectives and the corresponding metrics to track for optimized future performance. Examine the main types of media used in digital marketing and how to choose the best social media channel for your marketing objectives.
Month 2-4
SEO and Social Media Tactics
In this module, students will examine the concepts of Search Engine Optimization. Examine the benefits of applying search engine optimization into your marketing strategy. Understand thoroughly how to make keyword research to serve SEO and content marketing purposes. Students will also learn practical ways of improving productivity and marketing strategies by way of social media. Examine the benefits of applying search engine optimization into your marketing strategy. Understand thoroughly how to make keyword research to serve SEO and content marketing purposes.
Month 4-6
Python for Digital Marketing Analytics
This module introduces students to the various tools used for data cleansing and processing and Python. Students will learn how to read and create various dataframe structures and how to query and manipulate these structures. This course aims to teach the basics of computer programming with Python. We will show and create multiple computer programs utilizing the instructional commands with Python.The course has no pre-requisites and avoids all but having a general understanding of the basics of mathematics.
The Process
Step 1
Submit ApplicationStep 1
Submit Application
Step 2
Administrative ReviewStep 2
Administrative Review
Step 3
Complete Knowledge AssessmentStep 3
Complete Knowledge Assessment
Step 4
Technical InterviewStep 4
Technical Interview
Tuition Assistance
Cost: $6000
Students may take advantage of third party scholarship and grant opportunities. We also offer low monthly/bi-monthly payment plan options to ensure your focus is on fine-tuning your skills.